When lighting your candle for the first time, burn until the wax melts across the entire surface.  This may take up to 2 hours. Trim your wick to 1/8" before every relight. You can do this by pinching off the burnt wooden bits with your fingers before lighting and only once the candle is cooled or with a wick trimmer.  

To avoid fire hazards, never leave a burning candle unattended and always light it on a heatproof surface. Ensure you trim the wick before each light to avoid a flame that is too large. Keep out of reach of flammable objects, pets, children, or anything that may catch on fire. Do not burn the candle for more than 4 hours at a time. Stop use when only 1/2” of wax remains.